Turn customer data into confident business decisions.

Inqual connects to your CRM, spreadsheets and business systems, keeps your customer data healthy, and turns it into the insight your team uses to decide what to do next.

2 min
to connect your first source
40+
data health checks
Zero
changes made without you
Data health Needs attention
64.9/ 100

3,597 issues found across 2,579 records, distorting pipeline value and forecast accuracy right now.

High impact
505 deals have no linked account
Review fix
Medium impact
3,073 inconsistent field values
Review fix
Medium impact
19 deals missing pipeline value
Review fix

Connects to the tools you already run on

HubSpotSalesforceZohoGoogle SheetsCSV
Why it matters

You cannot make a confident decision on data you do not trust.

When customer records are incomplete, duplicated or inconsistent, every report built on top of them inherits the same doubt. Leaders end up debating the numbers instead of acting on them.

01

Forecasts nobody trusts

When deal values and stages are unreliable, the whole pipeline forecast becomes a guess dressed up as a number.

02

Reports that disagree

The same metric reads differently in two dashboards, so meetings turn into arguments about whose numbers are right.

03

Customers you can't see

Duplicate and incomplete records hide the true shape of your customer base from the people making decisions about it.

04

Slower decisions

Every decision gets delayed by a detour into "let's double check the data" before anyone can act on it.

05

Wasted effort

Sales, marketing and operations all spend hours reconciling records instead of serving customers.

06

A platform nobody opens

Once a team stops trusting a system, they quietly build a spreadsheet instead, and you lose your single source of truth.

How Inqual works

From raw customer data to a decision, in five steps.

Connect
Analyse
Improve
Understand
Monitor

Connect

Bring in customer data from your CRM, spreadsheets and other business systems in minutes.

Analyse

Inqual continuously checks every record for missing, invalid, duplicate and inconsistent data.

Improve

Review smart, prioritised fixes and apply them yourself, or hand the clean-up to Inqual's managed service.

Understand

Trusted data becomes sales, pipeline and customer intelligence your team can act on.

Monitor

An ongoing health score, alerts and recommendations keep your data trustworthy as it changes.

Platform capabilities

One platform, from raw data to business decisions.

01

Customer data health

Automatically detects missing, invalid, duplicate and inconsistent data across every connected source.

Missing and invalid values
Duplicate records
Inconsistent formatting
02

Smart recommendations

Every issue is prioritised by its effect on revenue, forecasting and reporting, not by how many records it touches.

Impact-ranked issues
Plain-language explanations
Clear suggested action
03

Data improvement

Apply one-click fixes, normalise inconsistent values and standardise records, always with your review and approval.

Guided one-click fixes
Field normalisation
Nothing changes without you
04

Business intelligence

Once your data is trustworthy, Inqual turns it into the intelligence your team uses to decide what to do next.

Sales performance
Pipeline health
Customer trends and revenue insights
05

Continuous monitoring

A live health score, alerts on new issues and fresh recommendations keep your data reliable as it changes.

Ongoing health score
Change alerts
Rolling recommendations
06

Managed service

Prefer a hands-off approach? Inqual's team can own the ongoing clean-up and monitoring for you.

Dedicated data specialist
Scheduled clean-up
Reporting on request
Inside Inqual

Built around decisions, not just charts.

app.inqual.com/deals
Why Inqual

Not another CRM. Not another BI tool.

Inqual is the decision layer that sits above your customer data. It doesn't replace your CRM or your dashboards, it makes sure what feeds them is worth trusting, then turns that trusted data into the intelligence behind your next decision.

One trusted source
Every team works from the same reliable customer data.
Faster decisions
Act on insight instead of debating whose numbers are right.
Your data, your control
Every change is suggested and approved by your team.
Grows with you
From a single CRM today to every connected business system tomorrow.
Integrations

Connects to where your customer data already lives.

HubSpot
Zoho
Google Sheets
CSV upload

Salesforce, Pipedrive and more business systems are on the way.

Pricing

Every plan includes data intelligence.

BETA
Core
Free

Connect one source and get a full picture of your customer data health.

One connected source
Full data health score
Prioritised recommendations
Start free
BETA
Growth
£149/mo

Smart recommendations, continuous monitoring and business intelligence for growing teams.

Multiple connected sources
Guided fixes and normalisation
Continuous monitoring and alerts
Sales, pipeline and customer intelligence
Choose Growth
BETA
Enterprise
Custom

Advanced intelligence and a managed service for teams that want data health handled end to end.

Everything in Growth
Managed data service
Advanced intelligence and reporting
SSO and dedicated support
Talk to us

Your business decisions are only as good as your customer data.

Connect your first source and see what Inqual finds, free, with nothing changed without your say-so.

Start free