Know what matters in your revenue.

Inqual turns your CRM and business data into a live revenue intelligence command centre, surfacing the pipeline, customers, revenue risks, and growth signals that need attention today.
Unlock the value trapped in your data.

Connects to the tools you already run on

HubSpotZohoSalesforceSharePointGoogle SheetsCSV
Why it matters

You cannot make a confident decision on data you do not trust.

When customer records are incomplete, duplicated or inconsistent, every report built on top of them inherits the same doubt. Leaders end up debating the numbers instead of acting on them.

01

Forecasts nobody trusts

When deal values and stages are unreliable, the whole pipeline forecast becomes a guess dressed up as a number.

02

Reports that disagree

The same metric reads differently in two dashboards, so meetings turn into arguments about whose numbers are right.

03

Customers you can't see

Duplicate and incomplete records hide the true shape of your customer base from the people making decisions about it.

04

Slower decisions

Every decision gets delayed by a detour into "let's double check the data" before anyone can act on it.

05

Wasted effort

Sales, marketing and operations all spend hours reconciling records instead of serving customers.

06

A platform nobody opens

Once a team stops trusting a system, they quietly build a spreadsheet instead, and you lose your single source of truth.

How Inqual works

From your business data to the signals that matter.

Connect
Optional

Audit your data

Already trust your data? Start with Intelligence. Want to validate it first? Inqual Audit checks for missing, duplicate, outdated and inconsistent information, giving you a trusted foundation for intelligence.

Learn about Audit
Understand
Prioritise
Act
Monitor

Connect

Bring in customer, sales and revenue data from your CRM, spreadsheets and other business systems.

Understand

Inqual turns your data into a clear view of pipeline, customers, revenue and team performance.

Prioritise

Surface the deals, customers, risks and opportunities that need attention, so your team knows what matters now.

Act

Give your team clear recommendations and next steps based on what is happening across your revenue.

Monitor

Keep your revenue picture current with ongoing signals, alerts and recommendations as your business changes.

Platform capabilities

One platform, from raw data to business decisions.

01

Customer data health

Automatically detects missing, invalid, duplicate and inconsistent data across every connected source.

Missing and invalid values
Duplicate records
Inconsistent formatting
02

Smart recommendations

Every issue is prioritised by its effect on revenue, forecasting and reporting, not by how many records it touches.

Impact-ranked issues
Plain-language explanations
Clear suggested action
03

Data improvement

Apply one-click fixes, normalise inconsistent values and standardise records, always with your review and approval.

Guided one-click fixes
Field normalisation
Nothing changes without you
04

Business intelligence

Once your data is trustworthy, Inqual turns it into the intelligence your team uses to decide what to do next.

Sales performance
Pipeline health
Customer trends and revenue insights
05

Continuous monitoring

A live health score, alerts on new issues and fresh recommendations keep your data reliable as it changes.

Ongoing health score
Change alerts
Rolling recommendations
06

Managed service

Prefer a hands-off approach? Inqual's team can own the ongoing clean-up and monitoring for you.

Dedicated data specialist
Scheduled clean-up
Reporting on request
Inside Inqual

Built around decisions, not just charts.

app.inqual.com/deals
Why Inqual

Not another CRM. Not another BI tool.

Inqual is the decision layer that sits above your customer data. It doesn't replace your CRM or your dashboards, it makes sure what feeds them is worth trusting, then turns that trusted data into the intelligence behind your next decision.

One trusted source
Every team works from the same reliable customer data.
Faster decisions
Act on insight instead of debating whose numbers are right.
Your data, your control
Every change is suggested and approved by your team.
Grows with you
From a single CRM today to every connected business system tomorrow.
Integrations

Connects to where your customer data already lives.

HubSpot
Zoho
Google Sheets
CSV upload

Salesforce, Pipedrive and more business systems are on the way.

Pricing

Every plan includes data intelligence.

BETA
Core
Free

Connect one source and get a full picture of your customer data health.

One connected source
Full data health score
Prioritised recommendations
Start free
BETA
Growth
£149/mo

Smart recommendations, continuous monitoring and business intelligence for growing teams.

Multiple connected sources
Guided fixes and normalisation
Continuous monitoring and alerts
Sales, pipeline and customer intelligence
Choose Growth
BETA
Enterprise
Custom

Advanced intelligence and a managed service for teams that want data health handled end to end.

Everything in Growth
Managed data service
Advanced intelligence and reporting
SSO and dedicated support
Talk to us

Your business decisions are only as good as your customer data.

Connect your first source and see what Inqual finds, free, with nothing changed without your say-so.

Start free